How can design improve the dynamic between healthcare and wellness?

Simplify

Distill information and connect ideas, keeping the most vulnerable users in mind.

Contextualize

Develop an understanding of the entire system before proposing solutions.

Listen

Focus on what's most widely emphasized as well as what might not be shared.

Iterate

Conceptualize and design for long term innovation over short term fixes.
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It's nice to meet you

Moss is a design firm, founded by Katy Atherholt and Sarah (Sharara) Gear based in Southern California. Our approach and processes are based in research and user-centered experience, designing solutions that are built to last.

We combine systems-oriented product design with community-minded brand design to make healthcare and wellness experiences feel more human.

WORD ON THE STREET
“The Moss team had great branding insight. Communication was always easy and I was consistently wowed by their ideas. They have integrity and do great work.”
JUSTIN ROWLEY, Buddy Webber CO.
“Everyone on our team has been super impressed with the work and the client is very happy.”
Zach Pousman, Helpfully
"With their help I was able to tease out things about my brand that I hadn't considered, and this insight will definitely frame my work moving forward."
Kristen Hawley, Expedite
"Sarah is not only a wonderful communicator, a pleasure to work with, has a great work ethic, awesome attitude and creative, but her design talent is top notch, especially for UI and UX, and her insights are priceless."
Mark Michuda, Call on the Go
"Katy is someone who's able to build a team culture, engage, empower and help others. This openness towards people makes Katy a great addition to any team."
ANAS ASHRAF, DELOITTE

Our Services

STRATEGY & IDEA VALIDATION
User Research
Content Strategy
Brand Strategy
BRANDING & CONTENT
Graphic Design
Illustration
Branding
PRODUCT & EXPERIENCE DESIGN
UX Design
Product Design
Visual Design