The Gabbi team had a life saving idea. Now it was time to bring it to life. Gabbi needed a strategic branding readjustment, UX/UI for web and mobile, and new illustrations. Their design needed to strike the balance between fun and sensitive. A user needs to feel excited to take control of their health so that they stick with it. They also need to be acknowledged for the gravity of feelings that an issue like breast cancer can bring up.
“This is exactly the type of group I want to work with especially when working on a women's health tool focused on accessibility. We need people who think about accessibility and inclusion in design and execution and Moss was so knowledgable. Love!!”” - Ashmitha Rajendran
We built quizzes for the risk assessment and self breast exam results which were smooth, educational, and fun. Based on the results of these, we built an action plan for the user (what should I do?), and tracking (how do I do that?). We were still left with the question of engagement. How do we show users the importance of staying on top of their action plan? The answer was community. Moss built a community platform into the app which allowed users to share their experiences, diagnoses, and ask for questions and support when they needed it.