To best understand Figo's needs, we performed an audit of all their digital consumer-facing sites and products. This allowed us to give them a fresh perspective and heuristic analysis of where they stand. It also allowed us to pinpoint areas where consistency was lacking and identify the Figo brand.
As a foundation for Figo to scale, we developed their design system's base components that outlined the typeface and scale, colors, buttons, and form fields. This helped them identify areas within their ecosystem that needed updating to push consistency across all touchpoints.
The current desktop site was one area that needed work to match the mobile app experience. With the app as a guideline for what the desktop site required to exhibit, we conducted short interviews with the customer service teams to better understand where the experience could improve.
Lastly, as the product scales and reaches a broader audience, Figo wanted us to help create an onboarding flow that would set future users up and personalize their experience.